Creating Ideas with a Relevance to Culture.
I am an American based Creative Director and consultancy, working in the fashion and luxury markets, specializing in the development of video and photography focused campaigns for advertising, and branding. With over 10 years of experience in the luxury, fashion, and beauty markets, I have helped reinvent and reshape brands, modernizing and elevating their identities. Beginning my career in New York, I worked with various luxury creative agencies including Select World, A/R New York, GB65, and Laird + Partners on clients such as Brioni, Ermenigildo Zenga, Jimmy Choo, Versace, Miu Miu, Gramercy Park Hotel and the Waldorf Astoria before heading the rebranding of iconic American fashion retailer Lord & Taylor as the VP Creative Director.
A curated vision is essential to tell meaningful stories across all channels of communication. Understanding the aspirations and identity of a brand connects an audience to build long lasting relationships. I continue to pair art and commerce with a focus on brand elevation, strategy, and narration through collaboration.