I’m a Creative Director & Film Director based in New York, working across luxury, fashion, footwear, lifestyle, music, and editorial. My lived experience and background in film shape how I see style as part of how people express who they are and move through everyday life. I look for the emotional truth in those stories and the poetry in how they unfold.
I specialize in defining a distinct point of view for a brand, building a world around it, and translating that world into 360 campaigns across film, photography, motion, and digital and physical channels.
Earlier in my career, I developed work for fashion houses such as Jimmy Choo, Brioni, Ermenegildo Zegna, Cole Haan, Versace, and Miu Miu within luxury-focused creative agencies. That experience later expanded into leading full-scale brand rethinks and creative elevation efforts for major retailers including David’s Bridal and Lord & Taylor. I went on to lead the creative direction of Frye, bringing my distinct point of view to rethinking and elevating the 100-year-old brand for a modern consumer while honoring the people who had loved it for years.
Today, I work independently with brands and collaborators who value a clear, considered point of view, developing work where every image, frame, and story contributes to a larger, cohesive whole. My work includes creative direction and film for Aerosoles, Stetson, Ralph Lauren, and 7 For All Mankind, spanning campaigns, photography, and motion across digital and physical environments.